technology releases' the money game, so release in november, so it is really where consumers going to put their money. so presumably if this been done again council which at the end of the days was 600, they know how lot less for apparel. cheryl: even somebody like a best buy, half of the northeast is covered in snow, they can actually be a one this holiday season as well. that is an interesting point. glass box. do you think that at the end of the day we're going to see a better selling season and we did last year? this is the first time for me in recent memory and we really don't know what the consumer is going to do. >> yeah, you know, we think that the seasonal items are going to be up anywhere from 2230 percent over last year. that does not mean there will be an overall grade selling season because you have a lot of other, more expensive items that right now are not selling as well. but at least to the seasonal items, which is really a cash cow for these retailers, and is almost like a big tobacco crop. they will have a very strong season. cheryl: last word, and surprises? >> you